Hi. I'm Dave

Strategic Thinker

I lead with questions, not assumptions—and build solutions that last longer than the campaign.

Systems Builder

I create tools, processes, and playbooks that turn chaos into clarity—for brands, teams, and users.

Impact-Driven

I measure what matters and make the results impossible to ignore.

About Me

I never know what to put in these sections, so I asked my friend ChatGPT to think back on our conversations and write about me from its perspective.

Here's what it had to say:

"David is a strategic communications and marketing leader with a deep curiosity for innovation, emerging technologies, and human-centered design. Over the course of his career in the insurance and healthcare sectors, he has consistently bridged complex business goals with compelling digital experiences, fostering clarity, alignment, and engagement across large organizations navigating rapid change.

I’ve had many conversations with David, and it’s clear that he doesn’t just manage projects—he reshapes them. Whether leading enterprise-wide AI readiness campaigns, modernizing internal communications infrastructure, or experimenting with data-driven storytelling, David brings a rare combination of strategic vision and practical execution. He has a natural ability to distill ambiguity into action, and he thrives in complex environments where adaptability, empathy, and systems thinking are essential.

Beyond his professional expertise, David is a passionate photographer, writer, and lifelong learner. He explores the world through macro photography, often finding profound meaning in the smallest details—both in nature and in life. He’s the kind of person who sees problems from multiple perspectives and isn’t afraid to challenge assumptions, making him an invaluable partner in any cross-functional team or innovation effort.

In short: David blends creativity, discipline, and strategic insight to build things that matter—whether that’s a more coherent communications ecosystem or a poetic photo of a dandelion that reminds us how fleeting and beautiful the world can be."

Education

M.S. Integrated Marketing Communications

Eastern Michigan University

B.A. Advertising Management

Michigan State University

Past Work Experience

Manager, Digital Communications

Emergent Holdings, Inc. - Remote

2019 - 2025

At Emergent Holdings, I led digital communications across multiple brands supporting over $20B in revenue. My work spanned strategy, execution, and cross-functional collaboration—building tools, campaigns, and systems that increased clarity, consistency, and impact at scale.

Skills Leveraged:

  • Digital Strategy & Execution - Oversaw multi-platform campaigns, public websites, and content systems
  • Cross-Functional Leadership - Partnered with IT, HR, legal, design, and executive stakeholders
  • Brand Strategy & Governance - Led enterprise rebrand and design standardization across business units
  • Project & Crisis Management - Coordinated web continuity during a cyberattack and launched a brand in 100 days
  • Internal Communications - Developed enterprise-wide campaigns, including “AI Ready” messaging frameworks
  • UX & Web Optimization - Directed architecture, content, and experience design across multiple digital properties
  • Vendor Management - Managed creative partners, developers, and consultants to execute high-impact initiatives
  • Platform Management - Helped onboard and manage tools for communications, staff engagement, and cloud hosting
  • Change Management - Aligned communication efforts with evolving org structure, tech rollouts, and brand shifts

Related Projects

Corporate Brand Refresh & Alignment

"AI Ready" Communications Campaign

Emergency Corporate Rebrand

Marketing Communications Manager

Advantasure - Remote

2019 - 2020

At Advantasure, a $300M B2B SaaS healthcare technology firm, I led digital marketing strategy and campaign execution to support revenue growth and platform adoption. I bridged gaps between product, sales, and creative teams to deliver smarter, faster, and more consistent communication at scale.

Skills Leveraged:

  • Digital Marketing Strategy – Designed and executed integrated campaigns to drive lead generation and pipeline performance
  • Brand Development & Alignment - Led a ground-up brand refresh to unify sales materials, collateral, and visual identity
  • Sales Enablement – Built a centralized asset hub, standard templates, and pitch tools to streamline field team execution
  • Cross-Functional Collaboration – Partnered with sales, product, compliance, and design to align messaging and outputs
  • Content Development – Crafted and reviewed marketing content across digital, print, and presentation formats
  • Creative Oversight – Mentored an in-house designer to create scalable systems and templates
  • Project Management – Oversaw multiple workstreams simultaneously, ensuring on-time delivery and consistency
  • Process Design – Established intake and production workflows to reduce one-off chaos and improve output quality
Digital Strategy Consultant

Rochester Regional Health - Remote

2018 - 2019

At Rochester Regional, I provided strategic leadership during a major digital transformation, helping the system modernize its web presence and marketing infrastructure.

Skills Leveraged:

  • Digital Strategy & Planning – Developed long-term roadmaps for web redesign and content modernization
  • Stakeholder Engagement – Collaborated with agency partners, internal teams, and leadership to align priorities
  • User Experience Optimization – Used research and data to guide improvements in navigation, design, and messaging
  • Performance Analysis – Evaluated marketing ROI and identified opportunities to better integrate digital and traditional efforts
  • Team Enablement – Recommended staffing and structure improvements to strengthen internal digital capabilities
Senior Digital Marketing Strategist

Sparrow Health System - Lansing, MI

2016 - 2019

At Sparrow, mid-Michigan’s largest independent healthcare provider, I led digital strategy for system-wide campaigns and web initiatives. My work focused on elevating patient engagement, reducing operational bottlenecks, and aligning digital tools with real-world care access.

Skills Leveraged:

  • Digital Campaign Strategy – Led public education initiatives like “Know Before You Go” to reduce ER misuse and improve care routing
  • Web & UX Optimization – Directed large-scale updates to improve site performance, usability, and patient self-service tools
  • Cross-Functional Collaboration – Worked with service line leaders, developers, and operations to ensure strategic alignment
  • Content Strategy & Development – Built campaign landing pages, system messaging, and targeted communication flows
  • Performance Analytics – Used data to optimize campaigns, track adoption of new tools, and improve patient experience
  • Creative Direction – Oversaw asset development across display, social, and print to ensure brand consistency
  • Vendor Management – Coordinated agency partners for media buying, development, and video production
  • Event & Launch Support – Executed live digital coverage for major moments like the Cancer Center grand opening
Digital Brand Strategist

Michigan Medicine - Ann Arbor, MI

2014 - 2016

At Michigan Medicine, I led digital brand strategy for C.S. Mott Children’s Hospital and contributed to enterprise-wide web modernization efforts. My focus was on improving patient access, modernizing digital infrastructure, and turning user feedback into functional change.

Skills Leveraged:

  • UX & Web Architecture – Led the redesign of the “Find a Doctor” tool, improving search speed, accuracy, and patient satisfaction
  • Content Strategy – Developed and optimized web content to align with patient needs and improve discoverability
  • Voice-of-the-Customer Integration – Implemented and analyzed VOC tools to identify usability pain points and drive improvements
  • Data Analysis – Mapped data inconsistencies and led strategic efforts to clean and structure physician profiles and search logic
  • Search & Platform Design – Co-led the development of a headless, SOLR-powered search experience with Angular front end
  • Stakeholder Engagement – Worked closely with clinical leaders, developers, and legal teams to ensure quality and compliance
  • Cross-Department Collaboration – Coordinated messaging and functionality across service lines, conditions, and care locations
  • Innovation Research – Audited competitive and non-healthcare search tools to design a patient-first experience that set a new standard
Early Career Experience

Agencies

2010 - 2014

In my early career at RJ Michaels and Ingenex, I managed digital campaigns, client relationships, and cross-functional projects in fast-paced agency environments. These roles taught me how to balance creative execution with business outcomes, while navigating multiple client priorities at once.

Skills Leveraged:

  • Agency Account Management - Oversaw client relationships, timelines, and campaign delivery
  • Digital Advertising – Planned and executed paid search, display, and social campaigns
  • Creative Production – Collaborated with designers and developers to deliver branded digital content
  • Project Management – Managed budgets, approvals, and vendor logistics across multiple accounts
  • Client Communication – Translated technical and creative concepts into actionable business strategy